The Values and Life Style (VALSᵀᴹ)psychographic Segmentation System Is Designed

question 3

Multiple Choice

The Values and Life Style (VALSᵀᴹ) psychographic segmentation system is designed to predict consumer behavior by profiling:

• A)psychology and motivation of American consumers.
• B)psychology and demographics of American consumers.
• C)demographics and motivation of American consumers.
• D)demographics and learning capabilities of American consumers.
• E)the thoughts and feelings of American consumers.

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Definitions:

Low-cost Strategy

A competitive strategy focusing on offering products or services at the lowest possible price point to gain market share.

Technological Synergy

The heightened effectiveness or efficiency achieved when various technological systems operate together in coordination.

Profitable New Markets

Emerging or unexplored market segments that offer the potential for significant financial returns.

Totally New Products

Products that are innovative and provide unique benefits or serve new markets, distinct from upgrades or revisions of existing offerings.