The Following Are All Characteristic of a Headline EXCEPT

question 72

Multiple Choice

The following are all characteristic of a headline EXCEPT:

• A)most important part of a print ad.
• B)if glossed over, the reader goes to the first line of copy.
• C)first thing read.
• D)must arouse interest.
• E)should be as long as you want it to be.

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Definitions:

Inventory Period

The average time a company holds inventory before selling it, directly affecting cash flow and storage costs.

Cost of Goods Sold

The direct expenses associated with manufacturing goods sold by a company.

Accounts Payable Period

The average number of days it takes for a business to pay its invoices from suppliers.

Accounts Receivable

The money owed to a business by its clients or customers for goods or services provided on credit.