If You Were Trying to Evaluate the Effectiveness of a Good

question 3

Multiple Choice

If you were trying to evaluate the effectiveness of a good headline, which of the following would you NOT factor in?

• A)use no more than 10, short, simple words
• B)use an action verb
• C)include an invitation, primary product benefits, brand name, and an interesting idea to keep people reading
• D)provide as much information as possible about the product or service with its key benefits
• E)select words that appeal only to prime prospects

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Definitions:

Decorative Merchandise

Items intended primarily to adorn or beautify a space, rather than serve a functional purpose.

Computer-operated Pump Meter

A device controlled by a computer that measures the flow of liquids or gases through a pump, often used for accuracy in dispensing fuels or chemicals.

Cash Discount

A reduction in the price paid for goods or services that is offered to customers who pay in cash rather than using credit.

Net Profit

The amount of money remaining after all operating expenses, taxes, and interest are deducted from total revenue.