When the Writer and Layout Person Collaborate on an Ad

question 84

Multiple Choice

When the writer and layout person collaborate on an ad, their first task is to determine:

• A)where to place the headline.
• B)whether to use a subhead.
• C)the most important element in the ad.
• D)what emphasis to place on the price of the product.
• E)the overall tone of the piece.

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Definitions:

Moral Development

The process through which individuals develop proper attitudes and behaviors toward other people in society, based on social and cultural norms, rules, and laws.

Reasoning

The mental process of deriving conclusions, judgments, or inferences from facts or premises, often involving logical thought.

Feeling

An emotional state or reaction to stimuli, often subjective and not always based on fact.

Behaving

Acting in a manner according to certain standards, rules, or expectations in social contexts.