A Successful Creative Concept Must Not Only Be an Attention-Grabber

question 96

Multiple Choice

A successful creative concept must not only be an attention-grabber, it must also:

• A)develop the concept humorously.
• B)develop the copy simply.
• C)put across the main selling point and brand name.
• D)be memorable.
• E)be easily executable at a reasonable price.

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Definitions:

Cialdini

Psychologist Robert Cialdini is known for his research on the psychology of persuasion, identifying key principles that influence people to say yes to requests.

Sociometer Model

A psychological theory suggesting that self-esteem serves as an internal monitor of one's social acceptance or rejection.

Anterior Cingulate Cortex

A region of the brain involved in emotion regulation, decision-making, and the processing of physical and social pain.

Ventromedial Prefrontal Cortex

A region of the brain involved in processing risk and fear, decision-making, and the regulation of emotional responses.