When Creative Teams Are Used, Copywriters Need to Understand Art

question 22

True/False

When creative teams are used, copywriters need to understand art direction, and the art director needs to appreciate the impact of words.

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Definitions:

Creative Deviance

The act of producing novel and useful ideas or solutions that diverge from the norms or expectations of a group or organization.

Technical Understanding

The comprehension and proficiency in the use of technology and technical processes.

Creative People

Individuals who have the ability to produce original and unusual ideas, or to make something new or imaginative.

Mechanistic Structure

An organizational configuration that emphasizes hierarchy, rigid departmentalization, a clear chain of command, and strict control, commonly found in highly formalized and centralized organizations.