If You Are Striving for Simplicity in Your Radio Spot

question 53

Multiple Choice

If you are striving for simplicity in your radio spot, then do all of the following EXCEPT:

• A)be sure to include all product benefits.
• B)build around one central idea.
• C)use known words.
• D)use short phrases.
• E)use simple sentence structure.

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Definitions:

Noncontrolling Interest

Noncontrolling interest is the portion of equity interest in a subsidiary not held by the parent company, reflecting the equity ownership of minority shareholders.

Dividends

Distributions of earnings from a corporation to its shareholders, typically in the form of profit sharing.

Noncontrolling Interest

A minority stake in a company that is not large enough to exercise control over the company, often reflected in the financial statements of a parent company that owns more than 50% but less than 100% of a subsidiary.

Dividends

A distribution of a portion of a company's earnings, decided by the board of directors, to a class of its shareholders.