Which of the Following Is NOT a Recent Change for Multinational

question 14

Multiple Choice

Which of the following is NOT a recent change for multinational advertising agencies?

• A)Clients increasingly demand greater coordination of all phases of their marketing communications programs.
• B)The sources of income for major advertising holding companies has become more diverse, and less than half was derived from advertising services.
• C)The need to provide a broader range of services has led to more mergers of advertising, PR, and sales promotion agencies.
• D)Marketers are decentralizing their marketing communications function, utilizing more in-house departments, a number of creative firms, and media buying services.
• E)provide full services in all aspects of advertising from their headquarters

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Definitions:

Assumptive Close

A sales technique where the salesperson assumes that the customer has already decided to purchase and moves directly to the closing stage.

Closing Sales

The process of making a sale final, where the salesperson successfully convinces the customer to make a purchase.

Successful Sales Call

A sales interaction that effectively meets or exceeds its objectives, such as establishing rapport, identifying needs, or making a sale.

Prospect Role

The part or responsibility that a potential customer plays in the sales process, often influenced by their needs, interests, and decision-making power.