Which of the Following Is NOT a Valid International Marketing/advertising

question 96

Multiple Choice

Which of the following is NOT a valid international marketing/advertising strategy mentioned in your text?

• A)export both product and the advertising to other countries
• B)export the product but change the name
• C)keep the brand name and strategy but adapt the product, country by country
• D)adapt both the product and the advertising to each country
• E)adapt the product country by country but change the advertising strategy

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Definitions:

Kilogram

The base unit of mass in the International System of Units (SI), equivalent to 1,000 grams or approximately 2.20462 pounds.

Long-Run Exchange Rate

The exchange rate that reflects the underlying fundamentals of an economy over a longer period, free from short-term fluctuations.

Subsidiary

A company controlled by another company, often referred to as its parent company.

Interest Rate Parity

A theory in financial economics that suggests the difference between the interest rates of two countries is equal to the difference between the forward exchange rate and the spot exchange rate.