Examlex
What is considered unethical in one country may be considered ethical in another culture.
Product Mix
The total assortment of products that a company offers for sale, which can vary by depth, breadth, and consistency.
Product Line
A group of related products marketed by a company under a single brand.
Product Mix
The range of products and services that a company offers to its customers.
Marketing-Related Product Failure
Occurs when a product does not meet the expected sales or market acceptance due to marketing strategy flaws such as misidentification of target audience or incorrect positioning.
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