RYAN'S RUNNERS MINI CASE: Ryan Wants to Open a Store

question 80

Multiple Choice

RYAN'S RUNNERS MINI CASE: Ryan wants to open a store that caters to athletes, but, due to space and budgetary constraints, he recognizes that he will not be able to offer the same variety and selection of products as does the local athletic mega-store, so he has decided to focus specifically on runners.He stocks shoes and related gear for runners, and maintains a staff that is knowledgeable and enthusiastic about running.Ryan's advertising campaign emphasizes his store's high standard of customer service and selection of products specifically tailored to meet the needs of the runner.
-In the RYAN'S RUNNERS MINI CASE,which of the following is most likely to represent the unique selling proposition at Ryan's Runners?

• A) Ryan's Runners offers the widest selection of athletic shoes in town.
• B) Ryan's Runners is the price leader in running gear.
• C) At Ryan's Runners, runners can find high quality products and get recommendations from employees who share their passion for running.
• D) Ryan's Runners is a place where all athletes can find all the equipment they need for the sport of their interest.
• E) All of the above.

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Definitions:

Trading Company

A trading company is an entity that connects buyers and sellers of various commodities, goods, or services, often operating internationally to facilitate trade across borders.

Import Broker

An individual or firm that acts as an intermediary between an importer and the government, facilitating the importation of goods through customs clearance and compliance with local regulations.

Sales Agent

An intermediary or representative who negotiates sales for products or services on behalf of another party, typically earning a commission for transactions.

Total Cost of Ownership

The comprehensive assessment of all costs associated with the purchase, operation, and maintenance of an asset over its entire lifespan.