Successful Product Positioning Centers Around Two Key Principles: Developing a Unique

question 81

Multiple Choice

Successful product positioning centers around two key principles: developing a unique selling proposition,and communicating the ________.

• A) price
• B) features and options
• C) benefits the product provides
• D) warranty details
• E) store locations

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Definitions:

Equilibrium Dollar Price

Refers to the price level at which the supply of dollars in the foreign exchange market is equal to the demand for dollars.

Flexible Exchange Rates

A foreign exchange system where the value of currencies is determined by market forces without direct government intervention.

Libras

A constellation in the zodiac, symbolized by the scales, or in a financial context, might be mistaken for "libra," which refers to a unit of weight or a former currency.

Freely Floating Exchange Rates

Exchange rates that are determined by the supply and demand for currencies in the foreign exchange market without direct intervention by countries' governments.