In the Sales Orientation,which of the Four Elements of the Marketing

question 47

Multiple Choice

In the sales orientation,which of the four elements of the marketing mix is most heavily emphasized?

• A) promotion
• B) place
• C) production
• D) price
• E) people

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Definitions:

SCM

Stands for Supply Chain Management, which involves the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage.

Upstream Suppliers

Companies or individuals who provide raw materials, components, or services to other organizations for the production of goods or services.

Essential Supplies

Basic materials or items necessary for the functioning of a system, organization, or process.

Analytical CRM

Customer Relationship Management focused on analyzing customer data and behaviors to improve business relationships and anticipate customer needs.