Consumers' Characteristics Can Be Classed as Either Facts or Cognitions

question 31

Multiple Choice

Consumers' characteristics can be classed as either facts or cognitions.In this context,facts can be determined from direct questioning and categorized by a single objective measure.Examples of facts include ________.

• A) demographics, gender, and benefits wanted
• B) usage rate, level of involvement and psychographics
• C) personality traits, lifestyles, and family life cycle
• D) education, usage situation, and social class
• E) level of involvement, awareness of product alternatives, and benefits wanted

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Definitions:

Account Penetration

The effectiveness of a company's sales efforts in selling additional products or services to existing customers.

Order Getting

A sales activity that involves identifying potential customers and persuading them to make a purchase.

Sales Power

The ability or capacity of an individual or team to successfully sell products or services, often measured by sales volume or revenue generated.

Excellent Execution

The highly successful implementation of a plan, project, or strategy, marked by effectiveness and efficiency.