Segmenting on the Basis of Cultural Heritage Can Be Useful

question 73

Multiple Choice

Segmenting on the basis of cultural heritage can be useful because members of the same culture tend to ________.

• A) share the same values, beliefs, and customs
• B) speak the same language
• C) live in the same areas
• D) have similar incomes
• E) be loyal to the same brands

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Definitions:

Variable Costs

Expenses that change in proportion to the production output or sales amount.

Target Costing

A pricing strategy in which the selling price of a product is set first, and then the target cost is determined by subtracting a desired profit margin from the selling price.

Return on Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated as net income divided by the cost of the investment.

Selling Price

The price at which a product or service is offered to customers, often determined by costs, market demand, and competition.