Examlex
Identify and discuss the four criteria that make market segments effective targets.
Testable Hypotheses
are theories or predictions that can be empirically tested through experimentation or observation to determine their validity.
Illusory Correlation
The perception of a relationship between two variables when no such relationship exists, often leading to cognitive biases.
Overconfidence
A cognitive bias where an individual's subjective confidence in their judgments is greater than their objective accuracy.
Hindsight Bias
is the tendency to believe, after an event has occurred, that one would have predicted or expected the outcome, often referred to as the "I-knew-it-all-along" effect.
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