TEQUILA MINI CASE: Viva Beverages Has Recently Launched Its Own

question 99

Multiple Choice

TEQUILA MINI CASE: Viva Beverages has recently launched its own brand of tequila under the slogan "I never have, but I'd like to." Viva's television advertisements are set in a trendy night club with a well-dressed man standing at the bar.A scantily clad woman with a Russian accent is serving drinks. She approaches him and the following interaction ensues:
WOMAN: What can I do for you?
MAN: I don't know, something different.
WOMAN: Well, have you ever tried ...(WOMAN looks both ways, then leans across the bar and whispers into MAN's ear)
MAN: I never have, but I'd like to ...
(WOMAN serves MAN a Viva Tequila)
-In the TEQUILA MINI CASE,when the man asks for "something different," he is engaging in ________.

• A) vicarious exploration
• B) perceptual mapping
• C) ethnocentricity
• D) exploratory purchase behavior
• E) use innovativeness

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Definitions:

IQ

An abbreviation for Intelligence Quotient, a measure of an individual's cognitive abilities in relation to their age group, typically assessed by standardized tests.

Terman's Development

Pertains to the longitudinal study directed by psychologist Lewis Terman, focusing on the development and characteristics of gifted individuals throughout their lives.

Reliable

A term describing the consistency and dependability of a measurement, process, or entity.

Same Score

The condition of achieving identical numerical results in a test, game, evaluation, or assessment.