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OIL CHANGE MINI CASE: Mr.Greasy is a national car care chain that specializes in providing routine services like oil changes and safety inspections.It advertises nationally, particularly around Memorial Day, Independence Day, and Labor Day, when it runs an advertising blitz to encourage drivers to bring their cars in for a check up before holiday road trips. Mr.Greasy's advertisements emphasize the importance of changing a car's oil regularly in order to prevent costly engine failure.Its stores are recognizable from the road by their gray and yellow color schemes.To encourage brand loyalty, Mr.Greasy offers customers reward cards that customers get stamped every time they get an oil change, and can receive the sixth oil change free after the purchase of the first five.Fast Oil, a North Carolina chain that offers the same kind of services, paints its stores black and yellow in an effort to appear like Mr.Greasy stores and benefit from Mr.Greasy's extensive advertising.Thus many customers have developed positive perceptions of Mr.Greasy, note Fast Oil's store color, and mistake Fast Oil stores for Mr.Greasy stores.
-In the OIL CHANGE MINI CASE,Mr.Greasy's advertising blitz before the traditional summer driving holidays is known as a ________.
Confidence interval
A gamut of numbers, produced from sample statistics, believed to enfold the covert value of a population parameter.
Sample standard deviation
A statistic that measures the dispersion of a dataset relative to its mean and is calculated as the square root of the variance.
True average age
The actual mean age of all individuals in a specified group or population.
Defective parts
Components or units that fail to meet the quality standards or specifications.
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