SHAMPOO MINI CASE: Shimmer Is a Well-Known Brand of Shampoo

question 70

Multiple Choice

SHAMPOO MINI CASE: Shimmer is a well-known brand of shampoo that is recognized as being endorsed by the hair dressers of Hollywood stars. Consumers who are highly attuned to social risks associated with personal beauty products perceive that Shimmer shampoo is a high quality shampoo formulation that won't damage hair and renders hair easy to manage and style. The company has recently come out with a line of conditioners under the Shimmer brand name in the hope that consumers will carry their perceptions of Shimmer shampoo over to the new line of conditioners.
-In the SHAMPOO MINI CASE, consumer use of Shimmer conditioner because they believe it will embody the same attributes associated with Shimmer shampoo is the ________.

• A) conditioned stimulus
• B) conditioned response
• C) unconditioned stimulus
• D) unconditioned response
• E) cognitive associative learning

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Definitions:

Northeastern Indians

Indigenous peoples native to the northeastern part of North America, each with their own distinct cultures, histories, and social structures.

Jesuits

A Catholic religious order known as the Society of Jesus, focused on education, intellectual research, and missionary work.

Religious Reformation

A major movement within Western Christianity in 16th-century Europe that aimed at reforming the beliefs and practices of the Roman Catholic Church, leading to the creation of Protestant churches.

Converts

Individuals who change their religious beliefs or affiliation from one faith to another.