Which of the Following Is True of Gender Roles and Consumer

question 53

Multiple Choice

Which of the following is true of gender roles and consumer behavior?

• A) Women have traditionally been cast as the providers or breadwinners.
• B) Men show superior affect and purchase intention toward ads that are verbal and complex.
• C) Women are less likely to purchase online than men.
• D) Women exhibit superior affect and purchase intention toward ads that are simple and attribute-oriented.
• E) Competitiveness and neatness have traditionally been considered feminine traits.

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Definitions:

Intellectual Development Disorder

A condition characterized by significantly impaired cognitive functioning and deficits in adaptive behaviors, presenting before adulthood.

Autism Spectrum Disorder

A developmental disorder characterized by difficulties in social interaction, communication, and by restricted or repetitive patterns of thought and behavior.

Disruptive

Behaviors or actions that interrupt or disturb the normal operations, peace, or processes of individuals or groups.

Time-Out

A behavioral intervention technique used to remove an individual from a situation for a brief period to decrease unwanted behaviors.