In Order to Reduce ________, Consumers Can Rationalize Their Purchase

question 102

Multiple Choice

In order to reduce ________, consumers can rationalize their purchase decision as being wise, seek out advertisements that support their choice, try to "sell" friends on the positive features of the brand, or look to known satisfied owners for reassurance.

• A) post-purchase dissonance
• B) emotionally charged states
• C) defensive attribution
• D) subjective norms
• E) attitude formation

---

Definitions:

Acute Stressors

Refers to short-term stress-causing factors or events that provoke a stress response in an individual.

Environmental Stressors

Physical or psychological stimuli in the environment that trigger stress responses in individuals.

Internal Conflict

A psychological struggle within the mind of an individual, often involving opposing needs, desires, or emotions.

Behavioral Impulses

Innate, often sudden urges to act in a particular way, which can be a response to external or internal stimuli and may not always align with long-term goals.