PUB MINI CASE: Sean and His Friends, Most of Whom

question 40

Multiple Choice

PUB MINI CASE: Sean and his friends, most of whom are Irish immigrants or have Irish parents, enjoy drinking at The Celtic Knot, a small New York pub that serves many Irish beers, is decorated with genuine Irish paraphernalia, and holds weekly traditional Irish music sessions. Like many of his friends, Sean enjoys the feeling the pub gives him of connection with his Irish heritage. The pub advertises at community centers and churches in predominantly Irish areas of the city. On its posters, underneath a photo of a group of attractive young people in a cozy corner of the pub drinking and laughing together, is the pub's slogan: "Because being Irish is about more than just St. Paddy's Day."
-In the PUB MINI CASE, ________ is the attitude object.

• A) the pub
• B) the Irish community
• C) the advertising message
• D) Sean
• E) the price point

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Definitions:

Cost Efficiency

The ability to achieve the desired outcome or production level at the lowest possible cost.

Marketing Channel Power

The degree of influence one entity has over the activities and strategies within a marketing channel, including distribution and communications.

Integrated Supply Chains

Refers to a closely connected and synchronized chain of suppliers, manufacturers, and retailers who work together seamlessly to reduce costs, improve efficiency, and deliver products to consumers.

Sales Promotion Role

The activities or strategies aimed at boosting sales and strengthening market presence temporarily through incentives such as discounts, contests, or free samples.