PUB MINI CASE: Sean and His Friends, Most of Whom

question 21

Multiple Choice

PUB MINI CASE: Sean and his friends, most of whom are Irish immigrants or have Irish parents, enjoy drinking at The Celtic Knot, a small New York pub that serves many Irish beers, is decorated with genuine Irish paraphernalia, and holds weekly traditional Irish music sessions. Like many of his friends, Sean enjoys the feeling the pub gives him of connection with his Irish heritage. The pub advertises at community centers and churches in predominantly Irish areas of the city. On its posters, underneath a photo of a group of attractive young people in a cozy corner of the pub drinking and laughing together, is the pub's slogan: "Because being Irish is about more than just St. Paddy's Day."
-In the PUB MINI CASE, by targeting people with strong attachments to their Irish heritage, The Celtic Knot is taking advantage of the ________ function of their target market's attitudes.

• A) utilitarian
• B) value-expressive
• C) knowledge
• D) attribution
• E) ego-defensive

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Definitions:

Observable Behavior

Actions or reactions of an organism or system that can be seen and measured directly, often used in behavioral studies.

Mental Life

encompasses all mental activities, including thoughts, feelings, and perceptions, that constitute the inner experiences of an individual.

Sigmund Freud

An Austrian neurologist who founded psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Austrian

Pertaining to Austria or its people, culture, or language.