Consumers with an Independent Self-View Find Negative Framing of Messages

question 99

True/False

Consumers with an independent self-view find negative framing of messages to be more convincing than positive framing of messages.

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Definitions:

Motivation

The mental processes that stimulate and guide behavior towards achieving a goal.

View of Self

An individual's perception and evaluation of themselves, encompassing self-image, self-esteem, and the roles they see themselves fulfilling.

Arousal Theory

A theory suggesting that people are motivated to maintain an optimal level of arousal, which varies from one individual to another.

Optimal Point

The most favorable condition or level for growth, yield, or efficiency.