WATCH MINI CASE: Bob Is Interviewing for High-Level Managerial Jobs

question 52

Multiple Choice

WATCH MINI CASE: Bob is interviewing for high-level managerial jobs in the Boston area.He decides that, in order to make himself more appealing for the job, he should wear expensive suits and carry expensive business accessories.To this end, he has decided to purchase an Icon watch, because Bob perceives that Icon watches are expensive and typically worn by people with high social status.In fact, Icon specifically targets its wristwatches to image-conscious business executives and has its best results focusing its marketing efforts on men between the ages of 35 and 50 living in affluent zip codes of New York City and its surrounding suburbs.
-In the WATCH MINI CASE,Bob's choice of an Icon wristwatch constitutes ________.

• A) prestige
• B) status consumption
• C) status identification
• D) social comparison
• E) social stratification

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Definitions:

Genius Bar

A tech support station located inside Apple's retail stores, providing direct support and advice to customers.

Feedforward Control

A proactive approach to control that aims to identify and prevent potential problems before they occur, rather than addressing them post-event.

Harvest

The process of gathering mature crops from the fields or collecting the outcomes of any labor.

Organizational Control

Refers to the processes and procedures that businesses use to regulate and guide their operations towards achieving set objectives and standards.