GROCERY STORE MINI CASE: SuperMart Groceries Is Interested in Drawing

question 50

Multiple Choice

GROCERY STORE MINI CASE: SuperMart Groceries is interested in drawing in Hispanic consumers in order to capitalize on the sizeable Hispanic population in communities surrounding its stores.SuperMarts in communities with an appreciable Hispanic population have begun stocking authentic Hispanic ingredients, hired bi-lingual managerial staff, and begun employing a higher proportion of Hispanics in high-visibility sales clerk positions.SuperMart has also begun an advertising campaign portraying SuperMart as providing the same products offered at more traditional Hispanic grocery shopping venues, with the benefit of lower prices and a much wider selection of products.
-In the GROCERY STORE MINI CASE,SuperMart polled community members in areas surrounding existing SuperMart stores.Which of the following indicators would be most useful in identifying Hispanics in those communities?

• A) Spanish surname
• B) self-identification
• C) Spanish spoken at home
• D) country of origin
• E) country of family ancestry

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Definitions:

Defaulted Note

A debt instrument that has not been repaid according to the agreed terms, indicating the borrower has failed to meet its obligations.

Discount Period

The time frame in which a discount is available or the period between a debt's issuance and its maturity during which a discount is applied.

Discounted Note

Refers to a promissory note issued at a price lower than its principal value, to be redeemed at face value at maturity.

Maturity Date

The specified date on which the principal amount of a bond, loan, or other financial instrument is due to be paid in full.