In Addition to Segmenting Markets in Terms of Cultural Factors,marketers

question 49

Multiple Choice

In addition to segmenting markets in terms of cultural factors,marketers also segment societies into smaller ________ that consist of people who are similar in terms of their ethnic origin,customs and ways of behavior.

• A) micromarkets
• B) individual markets
• C) racial subcultures
• D) subcultures
• E) microsocieties

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Definitions:

Theory Y

A management concept that assumes employees are self-motivated, seek responsibility, and can solve work problems creatively.

Green Revolution

A period of technology transfer, starting in the 1940s, which significantly increased agriculture production worldwide, particularly in developing countries, through the use of modern farming techniques and technologies.

Human Relations Movement

A management theory focusing on the importance of social factors in the workplace and the well-being of employees, emphasizing that satisfied workers are more productive and efficient.

Knowledge Worker

An employee whose primary contribution to the organization involves the processing, manipulation, and generation of information.