There Are Four Possible Global Marketing Strategies,one of Which Is

question 63

Multiple Choice

There are four possible global marketing strategies,one of which is a local strategy,which is offering ________.

• A) a uniform product and a customized message
• B) a uniform product and a uniform message
• C) a customized product and a uniform message
• D) a customized product and a customized message
• E) a uniform pricing strategy and a customized product

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Definitions:

Corporate Bond

A type of debt security issued by corporations to finance their operations, infrastructure, and expansion plans, with the promise to pay back with interest.

Long-Term Bond

A long-term bond is a debt security with a maturity of typically more than 10 years, used by corporations and governments to raise large amounts of capital.

Medium-Term Bond

A bond with a maturity period typically ranging from 5 to 10 years, serving as an investment option between short-term and long-term bonds.

Years to Maturity

The remaining time until a financial instrument, such as a bond, reaches its maturity date and the principal must be repaid.