What Is the Marketing Significance of Rate of Adoption? How

question 24

Essay

What is the marketing significance of rate of adoption? How can a slower rate of adoption be beneficial to the marketer?

Explain the concept of groupthink, its causes, and its symptoms.

Understand the importance of effectively pooling information within groups.

Recognize the role of technology in facilitating group decision-making.

Differentiate between effective and ineffective strategies for minimizing groupthink.

---

Definitions:

Functional Chimney

A metaphor describing organizational silos where departments function independently but lack inter-departmental communication.

Team Building

Activities and exercises aimed at enhancing social relations and defining roles within teams, often involving collaborative tasks.

Self-managed Team

A group of employees who are responsible for managing and overseeing their own work without direct supervision.

Self-managing Teams

Groups of employees that operate without the traditional supervision, making decisions and controlling their work independently.