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The Cognitive View of Consumer Decision Making Recognizes That the Consumer

question 75

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The cognitive view of consumer decision making recognizes that the consumer is unlikely to even attempt to obtain all available information about every choice.


Definitions:

Environmental System

The complex network of interacting biotic and abiotic elements in a specific area, which can include ecosystems, human-made environments, and their components.

Cognitive Ability

The capacity to perform mental processes such as thinking, reasoning, and problem-solving.

Environment

The sum of all external conditions and influences affecting the life and development of organisms, including natural and built surroundings.

Ethological Orientation

An approach in psychology that emphasizes the study of behavior in its natural context, often with a focus on animal behaviors and their evolutionary significance.

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