Companies Are Increasingly Using Nonfinancial Measures to Evaluate Performance

question 38

Essay

Companies are increasingly using nonfinancial measures to evaluate performance. Why? Since these numbers do not come from the company's financial records, why are they used?

Understand how to effectively use resources in marketing efforts.

Recognize the importance of conducting a SWOT analysis for strategic decision-making.

Evaluate different methods of entering an international market and their associated risks.

Understand the significance of competition analysis in market entry.

---

Definitions:

Market Structure

The organizational and other characteristics of a market that influence the behavior of participants and the nature of competition.

Government Patents

Legal rights granted by the government to inventors for their inventions, giving them an exclusive right to use, make, and sell the invention for a certain period.

Imitation Problem

The challenge businesses face when competitors copy their products or services, potentially reducing the original company's profits and market share.

Allocative Efficiency

A state of the economy in which production represents consumer preferences; in other words, every good or service is produced up to the point where the last unit provides a utility equal to its cost of production.