You Work for Say Cheese!, an Online Digital Photo Developing

question 45

Multiple Choice

You work for Say Cheese!, an online digital photo developing service that also sells specialty photo products. You receive an email from a customer who entered a coupon code when placing her recent order but didn't receive the 15% discount it promised. In researching the claim you see that the coupon was for orders with merchandise totals of $50 or more. The customer's merchandise total was only $47, but since she is a customer who has ordered from Say Cheese! before, you decide to grant her claim to receive the 15% discount on her order.
-You have been encouraged by your supervisor to use the resale strategy when answering claims. Which of the following is an example of this strategy?

• A)Requesting that the customer write a letter describing this positive customer service experience with Say Cheese!
• B)Suggesting that the customer tell three friends that they should shop at Say Cheese!
• C)Telling the customer about the new canvas photo prints now available at Say Cheese!
• D)Apologizing to the customer for any inconvenience resulting from this experience at Say Cheese!
• E)Asking the customer if there is anything else they need help with at Say Cheese!

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Definitions:

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including material, labor, and manufacturing overhead costs.

Asset Turnover Ratio

A financial metric that measures the efficiency of a company's use of its assets in generating sales revenue; calculated by dividing sales by total assets.

Producing Sales

The process of generating revenue through the selling of goods or services.