Channel Management Should Be Viewed As

question 18

Multiple Choice

Channel management should be viewed as:

• A) The fourth element of the marketing mix.
• B) Being more important to the firm's strategy than the marketing mix.
• C) One of the major strategic areas of marketing management.
• D) A subdivision of logistics.
• E) An element of the distribution function.

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Definitions:

Welfare Outlays

Expenditures made by governments aimed at supporting the wellbeing of citizens, including benefits for the unemployed, poor, disabled and elderly.

Discretionary Fiscal Policy

Government policy actions, through spending or taxation, aimed at influencing economic conditions based on current economic assessments.

Budget Deficit

The financial situation where an entity's expenses exceed its revenues within a given timeframe.

Annually Balanced Budget

Budget philosophy prior to the Great Depression; aimed at matching annual revenues with outlays, except during times of war.