Which of the Following Statements About Channel Member Selection Criteria

question 31

Multiple Choice

Which of the following statements about channel member selection criteria lists is true?

• A) Channel member criteria lists rarely are used in practice.
• B) Generalized lists of criteria such as those of Pegram and Shipley are useless to the channel manager.
• C) Once a company develops a list of criteria, it should not be changed.
• D) A changing environment may require the firm to alter its emphasis.
• E) A single criteria list is adequate for a firm under all possible conditions.

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