The Main Channel Management Issue in Product Line Expansion and Contraction

question 31

Multiple Choice

The main channel management issue in product line expansion and contraction strategies is:

• A) To balance trading up and trading down strategies.
• B) Trying to gain channel member support for reshaped product lines.
• C) Getting channel members to participate in product design.
• D) Convincing the channel members to accept a smaller product line.
• E) Speeding up shipments of the new product line so channel members will be able to sell it faster.

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Definitions:

Integrated Marketing Communications

A strategic approach that combines various marketing methods, such as advertising, public relations, and digital marketing, to provide a consistent message across all platforms.

Promotional Strategies

Plans designed to advertise, market, and sell products or services to increase consumer engagement and sales.

Competitive Advantage

The attributes or conditions that enable a company to outperform its competitors.

Fundamental Purpose

describes the core reason or main goal behind an entity's existence or an action being taken.