The Basic Steps in the Paradigm for Designing Marketing Channels

question 20

Multiple Choice

The basic steps in the paradigm for designing marketing channels are:

• A) The same in domestic and international settings.
• B) Different because two phases, 4 and 6, change for domestic vs. international channels.
• C) Different only with regard to phase 7, selecting the channel members.
• D) Completely altered because of the foreign production option.
• E) Different throughout all phases.

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Definitions:

Direct Labor-Hours

The total hours worked by employees directly involved in the manufacturing process or providing a service, used in calculating labor costs.

Inventory Accounts

Inventory accounts are financial accounts used to track the quantities and costs of products a company holds for sale in the normal course of business.

Standard Cost

Predetermined or estimated costs used for cost control and decision making in manufacturing.

Actual Prices

The real prices at which goods and services are sold, differing from list or nominal prices.