Frito-Lay's ________ Gathers Daily Sales Data and Sorts It by Product

question 131

Multiple Choice

Frito-Lay's ________ gathers daily sales data and sorts it by product line and by region.The marketing managers use the data to evaluate the market share of different Frito-Lay products compared to one another and to competing snack foods in each region where the company does business.

• A)case study
• B)acquired database
• C)syndicated research
• D)marketing information system
• E)marketing intelligence system

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Definitions:

Motor Oil

A lubricant used in internal combustion engines to reduce wear on moving parts, clean, and cool the engine.

Gasoline

A volatile fuel used primarily in internal combustion engines.

Revealed Preference

A theory in economics that assumes the preferences of consumers can be revealed by their purchasing habits.

Prices

The amounts of money expected, required, or given in payment for goods or services.