A Viable Target Market Should ________

question 119

Multiple Choice

A viable target market should ________.

• A) have needs that can adequately be served by the marketer
• B) not be reachable by other organizations
• C) have the same needs as similar-sized groups
• D) be the most profitable possible target market
• E) be the largest possible market

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Definitions:

Effective-interest Method

The effective-interest method is a technique used in amortizing the discount or premium on bonds payable, where the interest expense recorded over time corresponds to the bond's carrying value.

Interest Expense

Interest expense is the cost incurred by an entity for borrowed funds, recognized on the income statement.

Anthropocentric

Pertaining to the belief that human beings are the central or most significant species on the planet, often regarding nature and environment from a human-centered perspective.

Biodiversity

The variety of life in the world or in a particular habitat or ecosystem, including the variety of species, genetic variations, and ecosystems.