Examlex
Marketers use ________ when they want to determine if a change in one thing is responsible for a change in something else.
Reversibility
The ability of a process or condition to be reversed or returned to its original state.
Quasi-experimental Designs
Research designs that attempt to establish a cause-and-effect relationship but lack random assignment to groups.
Random Assignment
Random assignment is a method used in experiments to assign participants or subjects to different groups in a way that is completely by chance, ensuring the groups are statistically similar in all respects at the start of the experiment.
Quasi-experimental Design
An empirical study used to estimate the causal impact of an intervention on target population without random assignment. It is a rephrased definition highlighting its purpose for estimating causal relations.
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