To Determine What Type of Information to Add to Its

question 46

Multiple Choice

To determine what type of information to add to its Web site in order to attract more visitors, an Internet company could look at a survey by the AOL/Roper Starch Cyberstudy, which showed the primary activities Canadians are most likely to engage in when surfing the Internet.This study is an example of ________.

• A)ethnographic data
• B)a secondary data source
• C)a primary internal data source
• D)data mining
• E)a primary external data source

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Definitions:

Sociable

Characteristic of being inclined to seek social interactions and enjoy spending time with others.

Positive Outlook

A mental attitude characterized by optimism and hope, focusing on favorable aspects of any situation.

Impulsive

Acting on or inclined to act on one's impulses rather than careful thought, often with disregard to the consequences.

Five-Factor Model

A model that describes human personality through five broad domains: openness, conscientiousness, extraversion, agreeableness, and neuroticism.