Why Would Marketing Researchers Use Convenience Samples

question 138

Essay

Why would marketing researchers use convenience samples?

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Definitions:

Persecution

The act of harassing or oppressing someone, especially because of their race, religion, gender, or political beliefs.

Eighteenth Century

The period from 1701 to 1800, marked by significant developments in arts, science, and politics, including the Enlightenment and the American Revolutionary War.

Social Contract

A theory in political philosophy suggesting that the moral and political obligations of individuals are dependent upon a contract among them to form the society in which they live.

Monarchs

Heads of state who are the reigning sovereigns of a monarchy, ruling until death or abdication.