________ Variables Segment Markets in Terms of Shared Activities, Interests

question 140

Multiple Choice

________ variables segment markets in terms of shared activities, interests, and opinions.

• A) Demographic
• B) Ethnographic
• C) Geodemographic
• D) Socioeconomic
• E) Psychographic

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Definitions:

GPA

Grade Point Average, an average score that represents the cumulative academic performance of a student in terms of grades.

College Predictions

Forecasts or projections about a student's likely success or performance in college, often based on various academic and non-academic factors.

WRAT4

The Wide Range Achievement Test, 4th edition, an academic skills assessment measuring reading, spelling, and arithmetic skills.

Reading Comprehension

The ability to understand, interpret, and derive meaning from written language.