What Is the First Step a Marketer Should Take to Estimate

question 118

Multiple Choice

What is the first step a marketer should take to estimate a product's potential sales?

• A) determine maximum production levels
• B) conduct a survey of buyers' intentions
• C) estimate total demand for the product in the market
• D) determine how to expand market share
• E) predict the company's market share

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Definitions:

Environmental Assessments

Evaluations of the environmental consequences of plans, policies, programs, or actual projects prior to the decision to move forward with the proposed action.

Strategic International HR Management

The planning and managing of human resources in a way that aligns with the strategic goals of an organization on a global scale.

Multinational Enterprises

Companies that own or control production or service facilities outside the country in which they are based.

Strategic Goals

Long-term objectives an organization aims to achieve that align with its vision and mission, guiding its overall direction and strategic planning.