According to the Long Tail Approach to Selling,________

question 32

Multiple Choice

According to the long tail approach to selling,________.

• A)the Internet provides fewer opportunities for segmenting markets
• B)companies can make the most money by focusing on the "bottom-of-pyramid" market
• C)companies should focus on the 20 percent of customers who purchase the greatest volume of their product
• D)companies should focus on the 80 percent of customers who purchase the greatest volume of their product
• E)companies can make money by selling small amounts of items that only a few people want

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Definitions:

Stock Option

A financial derivative that represents a legal right to buy or sell a particular stock at a predetermined price within a specified time period.

Shares

Units of ownership interest in a corporation or financial asset that provide for an equal distribution in any profits, if any are declared, in the form of dividends.

Shareholder

An individual or entity that owns shares in a corporation and has certain rights and responsibilities.

Corporate Assets

Assets owned by a corporation, including tangible and intangible items, that are used in the operation of the company.