Which of the Following Statements About Customer Relationship Management (CRM)programs

question 35

Multiple Choice

Which of the following statements about customer relationship management (CRM) programs is true?

• A)The success of a CRM program relies on its use of mass communication channels.
• B)CRM programs include information gathered from each customer touchpoint.
• C)Internet technology is a barrier to the successful implementation of CRM programs.
• D)To succeed,all companies should engage in CRM every time they interact with a customer.
• E)Only consumer marketers can benefit from the use of CRM programs.

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Definitions:

Accepting Disposition

Describes a personality trait characterized by openness, tolerance, and a readiness to embrace experiences, perspectives, and changes.

Accurate Recollections

The ability to remember past events precisely as they happened.

Anatomically Correct Dolls

Dolls designed with features that accurately represent human genitalia, used in child development studies and forensic investigations.

Questioning Children

The practice of engaging children in conversations that stimulate their curiosity and encourage them to ask questions to enhance learning and understanding.