Saturn Is "A Different Kind of Company,different Kind of a Car;

question 33

Multiple Choice

Saturn is "a different kind of company,different kind of a car;" the Hummer is "like nothing else." These statements indicate a firm's ________.

• A)product portfolio
• B)target markets
• C)positioning
• D)brand personality
• E)segmentation

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Definitions:

Recognition

The cognitive process of identifying and acknowledging the familiarity of stimuli, such as faces, objects, or symbols, previously encountered.

Cued Recall

A memory recall process where prompts are given to aid the retrieval of information.

Savings

The portion of income not spent on consumption but reserved for future use; in psychology, it also refers to the reduction in time or effort to relearn a previously learned task.

Sequentially

In a sequential order or manner, where events, processes, or items follow one after another in a logical sequence.