The Product Life Cycle Concept Can Be Applied by Marketers

question 15

Multiple Choice

The product life cycle concept can be applied by marketers as a useful framework for describing how ________.

• A) to forecast product performance
• B) to develop marketing strategies
• C) a market responds to a product over time
• D) product ideas are developed
• E) a brand gains a dominant position in the market

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Definitions:

Nematocyst

A specialized cell in the tentacles of a jellyfish or other cnidarians, containing a barbed or venomous coiled thread that can be projected in self-defense or to capture prey.

Ascaris

A genus of parasitic nematode worms which can cause the infection ascariasis in humans through ingestion of eggs from contaminated sources.

Roundworm

Invertebrates with nonsegmented cylindrical body covered by a cuticle that molts; some forms are free-living in water and soil, and many are parasitic.

Freshwater Hydra

A small, tentacled, aquatic organism found in freshwater, known for its extraordinary ability to regenerate.