Which of the Following Accurately Describes a Product Category Manager

question 38

Multiple Choice

Which of the following accurately describes a product category manager?

• A) A product category manager works for a company that relies solely on individual branding.
• B) A product category manager is responsible for moving a company's product mix from generic to branded.
• C) A product category manager coordinates the development of brand equity for a specific brand name.
• D) A product category manager is also called a sales manager.
• E) A product category manager coordinates the mix of product lines within a general product category and is responsible for the addition of new product lines.

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Definitions:

Dehumanizing

The process of depriving people of their human qualities, identity or dignity, often used to justify discrimination, exploitation, or violence against certain groups.

Marxian Analysis

An approach to sociology that interprets society through the lens of Marxist theory, focusing on issues of class conflict, economic power, and social change.

Current Event

An incident or situation happening at the present time which is of interest to the public, often reported by the media.

Exchange Value

An economic concept referring to the perceived worth of a good or service in the context of trade or market transactions.