The Average Price Xerox Charged When It Introduced the First

question 37

Multiple Choice

The average price Xerox charged when it introduced the first stand-alone fax machine was $12,700. This premium price was a way for Xerox to recoup some of the research and development costs that went into production. Xerox used ________.

• A) a skimming price
• B) a trial price
• C) penetration pricing
• D) prestige pricing
• E) target costing

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Definitions:

Cost Of Goods Sold

Costs directly related to creating products for sale by a company, encompassing expenditures for labor and materials.

Inventory Turnover

A ratio showing how many times a company's inventory is sold and replaced over a specific period, indicating the efficiency of inventory management.

Financial Data

Numerical information reflecting the financial status of an entity, including income, expenses, assets, liabilities, and equity details.

Income Statement

A financial report that summarizes a company's revenues, expenses, and profits over a specific period, usually a fiscal quarter or year.