Which of the Following Best Explains Why a Company Would

question 73

Multiple Choice

Which of the following best explains why a company would adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy?

• A)to more efficiently focus on its CRM strategy
• B)to remove the need for disintermediation
• C)to move a product to the next stage of its product life cycle
• D)to take advantage of economies of scale
• E)to reach the underserved "bottom-of-pyramid" consumers